Were the meeting trends we forecasted for 2023 on the mark? What did we get right? What did we miss?
Business News
Shaking Up Event ROI Measurement
Vendelux's Event ROI Index is a bold attempt to inject scientific rigor into the often-ambiguous world of measuring event return on investment. While the initiative is commendable, the question persists: can an algorithm truly capture the ROI of a handshake?
Miguel Neves | 4 months ago