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Event Planning Skills: 32 Tactics to Advance your Career in 2019

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    Do you have what it takes to make it in the event industry?

    If you answered “yes” based solely on your event planning skills, you might be surprised to know that our international group of experts didn’t rank that quality as number one in terms of importance.

    As event planning professionals, we all know that it takes incredible chops to be in this game. It tests your patience, your ingenuity, your stamina, your stress tolerance, and every tool in your toolbelt.

    So what do you need to succeed?

    We spoke with dozens of eventprofs worldwide, with years of collective experience across global markets, associations and big name brands. From CEOs and owners to event marketers, managers and chief strategists (plus everything in between). Our research indicated the top event management skills and qualities event planners really need to succeed.

    Research

    Top 5 Event Planning Skills According to Your Peers

    In January 2018, we conducted one of the largest event planning research endeavors ever, with 2,400 contacts and over 1,000 respondents.

    We asked specific questions that pertain to event managers. We are happy to release the results (if you want to obtain a copy of the research to publish on your site, let us know).

    The Top 5 Most Important Event Planning Skills

    People skills
    Organization
    Time management
    Flexibility
    Passion

    81% of the respondents agreed that ‘people skills’ and ‘organization’ are two essential skills every event professional needs. Around three quarters also cited time management, flexibility and passion. That’s pretty much in line with what we would expect, but let’s see what the experts had to say specifically.

    LEADERSHIP AND PEOPLE SKILLS

    Kevin Jurczyk
    National Marketing Director at Branstrator Sunrooms and Basement Systems of America

    James Minella
    Event Operations Director

    ORGANIZATION

    Sanjeev Kotnala
    AVP and National Head of Brand Communications, Bhaskar Group

    Nicole Bennett
    Owner, Perry Consulting

    Paula Entwistle-Mille
    Account Manager, Ketchum

    TIME MANAGEMENT

    James Minella
    Event Operations Director

    Nicole Bennett
    Owner, Perry Consulting

    FLEXIBILITY & RESOURCEFULNESS

    Jill McClure
    CSEP, CMP, Senior Vice President

    Sanjeev Kotnala
    AVP and National Head of Brand Communications, Bhaskar Group

    Kevin R. Johnston
    CMP – CEO, Advantage Event Group

    PASSION & WORK ETHIC

    Kevin R. Johnston
    CMP – CEO, Advantage Event Group

    Sanjeev Kotnala
    AVP and National Head of Brand Communications, Bhaskar Group

    Interested to know what our take on this was before the research? Here is EventMB’s top 6 skills list!

    Having taken the pulse on the top 5 skills event planners need to stay in the game, let’s shift focus on how to up your game and really take it to the next level.

    What is Event Management at the Peak of Your Career?

    Having looked at the essentials for success, let’s look at the difference between what being an event planner entails at the start of an event planning career, and how it evolves once you climb the ladder.

    What does an event planning job look like when you get to the top?

    When you get to a certain stage in your event planning career, your skillset has to expand beyond simply planning events and being a list executioner. Your job will encompass a range of higher-level duties characteristic of more leadership-oriented event planning jobs.

    Ready to really differentiate yourself? Start winning more coveted contracts with our awesome resume template.

    5 Event Planner Duties of the Superhuman Eventprof

    We’re not in Kansas anymore, and we’re past batting our eyes and clicking our heels through small, low-profile events. There’s no wizard to rescue you.

    Clients expect YOU to be the wizard. And a ninja. And Wonderwoman. And with great power comes great responsibility.

    Here are 5 event planning duties you need to be prepared for if you’re ready to move beyond list execution and take your event planning career to the next level.

    Leadership and Managing People

    Being a team leader requires a balancing act between being likeable and being assertive. Your team is your back up. Being able to give them clear direction, support, and feedback is an essential leadership and event planning skill.

    They should share your vision and your values while adding another layer of diversity and innovation to your group. Respect them: you hired them for a reason. Be open to receiving criticism, feedback and input from them as well.

    “Share your ideas and your vision openly with your team. Communicate on a level that is respectful to everyone. Do not talk down to anyone, regardless of their role. Everyone has their part, and it ultimately leads to your success. Accept criticism and be open to new ideas.”

    Kevin Jurczyk

    National Marketing Director at Branstrator Sunrooms and Basement Systems of America

    Strategizing

    Instead of simple a list execution, top-level event planners have to think strategically and participate in higher-level discussions with stakeholders. It’s incumbent upon senior planners to be able to have intelligent conversations about value, ROI, goals, metrics, budgets and solutions, so measuring and analyzing these things is an essential event management skill.

    Being a Cultural Attaché

    Expanding beyond local events means familiarizing yourself with international flavours, rules and regulations (GDPR, etc.), seasons, customs, budgets, and expectations. Fortunately, if you’re reading this, you already speak the lingua franca. Still, you should have a reliable translation resource, and Google Translate doesn’t count (yet).

    Design

    Familiarize yourself with common design concepts, image formats, specs for different sizes of visuals, etc. While higher-tier planners often operate on teams with dedicated designers, many don’t, and even those that do will benefit from a basic concept of what design executables cost in terms of time and money. Having reasonable expectations of your designers and design suppliers is an important event planning quality, and will help you make realistic promises and keep things running smoothly.

    Relationship Cultivation

    Next level relationship management moves beyond contacting a venue or emailing a supplier once a year for your annual meeting. It’s about cultivating relationships that are valuable in and of themselves, beyond the value exchanged in specific transactions.

    These relationships are what will motivate vendors and suppliers to accommodate your last-minute needs, your less than ideal event budgets, etc. Fostering a sense of loyalty and history is going to make it worth supporting you in exceptional circumstances.

    So how do you do all that? Read on.

    10 Skills to Develop for a More Successful Event Planning Career

    While it’s always important to strive to be better at event planning, we also want to look at some often-neglected skills that top event planners need. Creating recognition and momentum for your event planning business requires its own skillset.

    To ensure you give yourself the chance to develop these, learning to take time for yourself, and to take a step back to reorient yourself and prioritize professional growth.

    Cultivating a Personal Brand

    As a high level event planner, it will often be incumbent on you to determine the best ways and places to market your event. You will be expected to understand the power of social media in generating community-based, word-of-mouth momentum for your event.

    But even more importantly, you have to learn to apply this skillset to marketing yourself – your services within the events industry. Creating a personal brand and positioning yourself as an expert can have a huge impact on reinventing your career.

    Quick Stat

    Almost half (47%) of those surveyed said having better personal branding would help them with their career. 44% said that they wanted to be able to make better use of social media.

    Being Assertive

    Part of establishing a brand around your services is ensuring a certain quality is delivered with consistency, and a big part of that will be trusting your experience and saying ‘no’ to bad ideas.

    But anyone can say ‘no,’ and you’ve probably become somewhat familiar with the word in a planning context already. Saying ‘no’ as a next-level planner means doing so with a certain sophistication.

    Events Job Market Analysis

    Look at the asks for the positions you want, determine how competitive you are for them, and identify the steps for improving your knowledge and qualifications accordingly.

    Eventtech Proficiency

    Another crucial way to improve your bottom line and demonstrate your value is by embracing eventtech.

    Quick Stat

    46% of our survey respondents said they could benefit from better technical knowledge.

    Every year, more and more tech companies pop up with the promise of making your life easier and allowing you to throw better events. It behoves you to learn about that for a number of reasons:

    Master planners stay on top of what’s on offer from a feature and back-end perspective. They understand how the emergent technology can enhance the attendee experience, and how it can impact their own workload.

    Love Data

    Data is a girl’s best friend. Square-cut or pear-shaped, these stats don’t lose their return rate.

    There’s a wide range of data and analytics-gathering tools out there. Learning to wield them is an essential event planning skill. From event apps and facial recognition technology that help you gather qualitative data to registration and ratings software that give you hard numbers, data lets you quantify your goals and create objective standards for success that you can show your stakeholders.

    Data also lets you measure growth year over year, and identify problem areas when your annual attendance drops. As such, data will become the cornerstone of any event debriefs you have with your team.

    Want to hear about some more advanced strategies for using data to sell tickets?

    Hob-nobbing and Higher-level Networking

    While it can sometimes be intimidating to make your career-shifting goals known within your network, you will be much more likely to hear about new opportunities that may suit you.

    Here are some tips for making the most out of your networking opportunities:

    Higher-level networking is less about expanding your network as much as possible, and more about making connections with a sense of purpose.

    The Art of Negotiation

    As you were getting your event planning feet wet, you probably had the opportunity to test your negotiating mettle against vendors and suppliers.

    “Be a Blackbelt Contract Negotiator. Ultimately, the event measurement is two-fold; satisfaction and budget. A great event with superior satisfaction is often viewed as unsuccessful when the finances are all in.”

    Kevin R. Johnston

    CMP – CEO, Advantage Event Group

    Winning a bundle deal on catering services or a multi-event discount from your event app vendor is an important notch on your belt, but lots of planners feel like they’re not in a position to apply those same skills when they’re asking for more money.

    Levelling up as an event planner will often mean taking on more responsibility, managing a larger budget, and enduring a lot more sleepless nights. You deserve to be compensated for that, and learning to negotiate for your value is crucial to your event planning career.

    “Negotiate with an outcome of fair profits, fair deadlines, and fair expectations for all parties involved.”

    Jill McClure

    CSEP, CMP, Senior Vice President

    For a deep analysis of your market value and strategies for boosting your negotiating leverage, take a look at this report.

    Leadership and Delegation

    As an event planner, it’s safe to assume you’re a bit of a control freak. One of the most important event planning qualities is the ability to relinquish some of that control. I know, reading that probably made you reel in your seat. But it’s true.

    So how do you do that?

    Proactive Skills Development

    You might be good at what you do; you might have experience. But the Oracle of Delphi named Socrates the wisest Grecian because he knew how little he knew.

    Take a Socratic approach to learning: know that you don’t know everything, and seek guidance from people in  higher positions.

    The Career-propelling Benefits of Keeping Your CMP Certification Current

    Certification is a great way to access structured learning through accredited courses and credits. Many providers of those educational materials have spent hours curating the content for delivering practical, actionable advice that will keep your event planning skills up to snuff.

    But there are a number of non-educational benefits to certification that revolve around getting ahead:

    Entrepreneurship (or Solopreneurship)

    If you can’t find the right job, consider starting your own business. If you have the necessary experience and the drive to meet a demand, you might be well-served by creating your own opportunities. Commitment and passion can often pay huge dividends.

    Start freelancing on the side of your main gig.

    Mitigate the risk of going solo by gradually moving into freelancing.

    Plotting Your Event Planning Career Path

    Odds are, there’s no workback schedule for your event planning career. For event planners, it’s especially hard, but you need to take time to reflect and define your event planning career path (as much as you might already feel over-extended with your event planning projects).

    Take a Hard Look at Yourself and Your Situation

    Assess where you are in the market, the average years of experience for someone in your position, and what looks like a realistic set of next steps.

    Job Market Analysis

    Take a look at what’s out there.

    This is a research-intensive step in the process, but it is essential to making a well-reasoned decision.

    Mind the Gap

    The best way to launch yourself from a plateau is to build a bridge to the next level. Find out what you’re missing based on what’s competitive for the jobs you’re interested in.

    Fill the Gap

    Orient yourself towards developing those finer skills. Consider things like mentorship and CMP certification/courses to enrich your network, get practical advice on what you should do, and bolster your event planning credentials.

    Communicate Your Value

    Creating resumes and filling out job applications is definitely the most onerous part of making advancing your event planning career. There is also a difference between being good at a job, and being good at the interview for that job.

    IS YOUR RESUME UP TO SNUFF?

    Let’s start with something easy: the layout. The right resume layout immediately indicates an organized and detail-oriented event planner. We have just the thing: an event planner resume template that will help you showcase your event management skills and advance your event planning career.

    12 Essential Qualities of a Successful Event Planner

    As an experienced event planner, you’re familiar with high demands and thankless stakeholders. When you’re gunning for those more coveted positions, everything becomes amplified. The competition is steeper. Bigger budgets mean more pressure. The risk analysis becomes more complex, and the contingency plans more elaborate.

    There is a lot to consider; it’s not a career move you should take lightly.

    Here are some qualities every successful planner possesses. Hone them to prepare for the next stage in your career:

    A Propensity for Selfcare

    It’s impossible not to overwork yourself in this industry, but be sure to take some time for yourself. The happier and healthier you are, the better you will be at your job.

    Adaptability

    Not everything can always be in your control. The important thing is how you react and respond when things don’t go exactly to plan.

    Uniqueness

    Take your own path, be true to yourself, and make your own decisions–that’s how you get  recognized as an influencer and beat the competition

    Modesty

    Stay grounded among the celebrity sightings and event perks by reminding yourself of the hard work you have done to get to where you are today.

    Intuition

    Master planners have learned to cope with decisions that seem overwhelming. Trust your own experience and gut feelings to see you through.

    Authenticity

    The biggest no-no in personal branding is being disingenuous.

    Positivity (Tempered with Realism)

    A positive outlook can help to ward off depression and anxiety, and it will help to avoid burnout, even when your workload seems impossible.

    A Mature Attitude Towards Failure

    Use mistakes and failures as a learning opportunity, and seek support from those who can help you make the most of them.

    Responsibility

    Everyone makes mistakes, but a real eventprof takes ownership and finds solutions to them.

    An event manager must be responsible. Regardless of what goes right and what goes wrong, the success of an event, and all its coordinates is the manager’s responsibility.

    Chris Catoggio

    Independent Event Services Professional

    Confidence

    Have you ever felt inadequate and doubted your abilities? Imposter syndrome is commonly reported, even by high achievers. Realise that other people’s successes do not mean you have failed. To be an unstoppable eventprof, you need to have faith in yourself.

    Goal-orientation and Momentum

    If you achieve one of your goals, acknowledge it, celebrate and move on. Keep up the pressure by setting new goals and timescales.

    The Desire to Learn and Grow

    The event industry is constantly evolving, and being the best involves constant learning and keeping abreast of trends and new technology. Share and engage within your network; different experiences, perspectives and views will help you make more informed decisions in the future.

    IN CONCLUSION

    People skills and organization shared the top spot in terms of the top event planning skills and qualities. Time management and flexibility were also deemed extremely important qualities for successful event managers. Of course, passion for event planning is important too.

    Nonetheless, we found all of the listed skills very revealing, and we wanted to share them with you. In this people-driven industry, success means showing initiative and gelling well within a company culture, and you can always supplement this by proactively taking courses and gaining more event management skills.

    So there you have it. Complete advice on the key skills for event management and what it takes to get your resume noticed and land your dream job as an event coordinator.

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