Should Destinations and DMCs Use Social Media?

Here is an article I wrote for the great guys over at SHARE TODAY.

I got to meet a lot of DMCs and destination managers while at Frankfurt’s IMEX.

I must admit I fell in love with the idea of talking about the possibilities of social media in this vibrant sector.

Therefore I was happy to accept the invite to write for Kim and Yolanda, who publish a great e-magazine, on the topic.

Here is the e-mag, my article is at page 24. Here is a direct link if you’d like to skip to it.