Our guest for this episode is Mathijs Vleeming, Online Community Evangelist & Strategy Consultant at Open Social.
Our conversation focuses on:
- How the biggest value of associations is the ability to connect people
- How organizations benefit from being community focused
- Why communities must always focus first on the needs of its members
- Why bottom-up communities succeed and how this requires organizations to let go of control
- How creating a culture of dialogue requires a big shift in mindset
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Open Social has recently released “The Association Community Compendium – How to harness the collective power of your members“