It can be hard not to be disheartened when you have a virtually non-existent event budget and still want to stand out for the right reasons. Not everything has to cost the earth though, sometimes a really small outlay in time and money can create the wow factor.
The key is being resourceful and clever with what you already have available or perhaps even upcycling items from reclamation or thrift stores. Repurposing becomes your friend and you’ll find yourself discovering craft talents you never knew you had. Your attendees will be inspired by your innovation and enjoy seeing everyday objects making their event experience fantastic and original.
These ideas cover everything from low-cost branding, marketing and catering through to AV, staging and tech so that you can plan the best event possible with a very small budget.
Marketing Ideas
1. Instagram Frame Props
Make your own Instagram giant frame, pop some moustaches on sticks or dig out the old retro dressing up outfits and wigs to create a photo prop box at your event that guests can pose with.
2. Stealth Marketing
Get members of your event team to go undercover at your event and find out what attendees really think as well as drum up interest for the event, sponsors or your new products.
3. Banners
Just because it’s traditional, doesn’t mean they don’t work. Add a low-cost banner to your event, inside or outside and remind the attendees why they’re here.
4. Social Media Hashtags
Get attendees Tweeting, Facebooking and sharing your event on social media by encouraging them to use an event specific hashtag and get it trending.
5. Sidewalk Chalk
Add fun pictures, event themes, hashtags, your social media accounts or a chalk entranceway to get people talking about your event and entice them inside.
6. Newsletters
Keep attendees up to date by building a strong email list and following up with them by sending out regular email newsletters that could include offers, exclusive content and event details.
7. E-Vites
Reduce the need for invitations and the associated costs by sending online or digital invitations.
8. Event T-shirts
Create t-shirts with the event logo, details and future event dates and distribute them wisely to staff and influencers who will wear them, or use them giveaways and mobile marketing opportunities.
Décor Ideas
9. Go Outside
If you need a bigger space and can’t afford a larger venue, opt to take your event outside and use a public park or outdoor area, just make sure to obtain the proper permissions and permits first.
10. Local Artwork
Reach out to local artists for large murals or displays that you can offer to list for purchase in exchange for free décor.
11. Photo Entrance
Create a low-cost and interesting entrance that will engage with the guests and strike their interest from the very beginning with these strung photos. You could use personal photos if you know the attendees, or previous event photos if you don’t.
12. Frozen Flowers
This simplistic but fun idea can spruce up any drinks display or outdoor cooler by freezing flowers in ice and when it melts you are left with a beautiful effect.
13. Homemade Bunting
Spruce up tables, stages or entrances with homemade bunting, you could also use it as a marketing opportunity too.
14. Handmade Signage
Find someone with neat handwriting to create some fancy lettering and you can write on anything to let your guests know where to go and what to do.
15. Natural Décor
Use what you have available and spruce it up to make talking points at your event, even if you are outside.
16. Wall frames
If you have a pretty wall, use it, no need to add a picture to spruce it up, just use a fancy frame for an interesting and frugal décor idea.
17. Black And White Theme
Avoid the cost of extra colors and opt to have a black and white theme which is cheaper, as it is more often provided as standard by many venues and easy to create a striking impression.
Giveaway Ideas
18. Event Tickets
Give away free entry for a forthcoming event you are holding. Depending on the value of the prize you could also throw in a VIP lounge, queue jumping, or a bottle of champagne. Perhaps your sponsors want to provide extras? The options with this one are limitless.
19. Online Competitions
Run a competition alongside your event on social media or on your website for attendees to take part in to win prizes and share.
20. Networking Prizes
Offer opportunities for an exclusive meeting with industry experts or entrepreneurs at your event to ask them questions they would never otherwise have the opportunity to ask face to face.
21. Envelope Wall
Offer small prizes, fun incentives or quirky compliments using a variety of envelopes that attendees can go up and pick.
22. Digital Swag
It doesn’t cost anything on the day and this could be anything from free downloads to discount offers or free entry into a prize draw.
23. Sponsored Prizes
Ask sponsors to contribute larger more expensive products of their own that you can promote, or combine smaller prizes, to offer appealoing and attention-grabbing prizes.
Catering Ideas
24. Repurposed jars
Rustic is a popular theme so make do with this frugal way to reuse old jars and bottles as glasses at your next event
25. Food Stations
Grouping food together in a self-serve option reduces the need for serving staff, saves money on catering and encourages people to eat less while looking like there is more available. You can separate them into food, drink and dessert stations.
26. Bicycle Drink Bar
No need to hire a mobile drinks station, speak to a friend who can ride around giving out drinks on the day.
27. Potluck
For events where you know the guests, or for friends and family, ask them to bring their own alcohol or provide a food dish each, you only need to provide the basics and the rest are down to your guests themselves.
28. Cake Pops
They definitely make a cake go further, are relatively simplistic to make and can be adapted to any color, flavor or decoration to fit in with the event themes.
29. Stay In Season
Choose food that is already in season so that it is at its lowest price to avoid having to ship or pay extra charges. Consider the time of year when planning your menu.
30. Deconstructed Food Bars
Provide plain options and allow the guests to mix it up themselves. For example make your own coconuts, waffles, cakes or even drinks. It also provides entertainment and plenty of photo opportunities.
31. Rustic Decanters
Punch or easy drinks are inexpensive so make minimal drink options stand out by propping up old style drink decanters.
32. Appetizers Only
Choose to only serve appetizers or finger foods to limit the amount of food you need to buy and make it go further. Plus it saves on washing up.
33. Food Displays
If you have less food options available, turn them into a display instead to detract from what isn’t there. Plus it makes it look grander than it is.
Branding Ideas
34. Logo Badges
Add your logo or brand image to the badges of every attendee that they will no-doubt use as a keepsake as well. Make this cheaper by opting for single color print options.
35. Branded Cake
All manner of cake, bakes and confectionary can be branded so get talking to the caterer and add your company name or logo to the top!
36. Staff Uniforms
Make them easy to identify and help embody your brand with staff in matching outfits or uniforms. You could also keep it with the event theme too.
37. Logo Rugs
A cheaper alternative to big effects, such as projection mapping could be branded flooring, such as this. If you can use it time and time again for your events you can soon justify the investment needed for this one.
38. Branded Tablecloths
Whether it’s for a trade show, sit down dinner, or the event welcome desk you can opt for branded table cloths to add a professional touch. A cheaper alternative would be investing in table cloths matching your main logo colour.
Trade Show/Exhibition Ideas
39. Exhibition Bags
If your budget won’t stretch to canvas bags investigate branded or plain paper bag options that can still add a touch of class.
40. Leaderboards
Provide a fun and easy guessing game or fitness challenge at your booth and have a leaderboard displayed to encourage attendees to come back and check on their rankings.
41. Business Card Notes
Add little notes to your business cards that you will be handing out on the day. Write questions and add personal touches that make you more memorable to show you have put in more effort than the competition and it doesn’t cost anything.
42. Paper Wristbands
Opt for paper wristbands at a trade show or exhibition as a low-cost entry alternative to lanyards or passes, you could also get them sponsored too.
43. Program Board
Avoid printing costs for several hundred programs and have one or two centralized boards with the order of events dotted around the venue.
44. Live Demonstrations
Whether it is cooking, dancing or product demos, making your booth interactive is bound to attract more attendees.
45. Message Book/Board
Add a white board and pen, pin board or a book for attendees to write their thoughts about a specific topic throughout the event.
46. Balloon Booth
Blow up balloons and trap them in a Perspex box for a fun table idea you could create yourself!
Event Tech Ideas
47. Live Streaming
Connect to Facebook Live or other platforms and give your followers a taste of what they are missing as well as making your event more accessible for everyone.
48. WiFi Splash Page
Set an event specific WiFi login page that requires sign in and ask for permission to contact them in the future if you are looking to expand your email list. Or opt to add marketing or event information instead.
49. Bespoke Landing Page
Build a bespoke landing page, pop up or lightbox on your event website to get event details out there and boost marketing potential. Add a short video to capture attention.
50. Animated GIFs
Create an animated GIF to capture attention in advance or even at the event.
https://twitter.com/emelisande/status/847399890808262657
51. Bitmoji
Create a Bitmoji – a personalized emoji – to give more personality to the key person behind your event planning.
Entertainment Ideas
52. Mascots
They provide great photo opportunities and can be fun for kids and adults alike depending on the character.
53. Flash Mobs
Create a surprising and fun atmosphere with a flash mob at your event and entertain the other guests while having fun at the same time.
54. Photo Boards
Use old photos to create interest at weddings or personal events. A fun décor idea to amuse the guests and give them something to look at.
55. Garden Games
Play larger versions of traditional board or garden games for a new twist on the old classics. Options like Jenga and Noughts and Crosses you can even make yourself.
56. Caricatures
Allow caricature artists to draw your guests for a small fee that you take a percentage of and you not only have a free entertainment idea but could end up with a little profit if they are popular.
57. Lego
A fun idea to keep the guests entertained and you could use it as a sponsorship or marketing idea too.
58. Karaoke/Talent Shows
Allow attendees to show what they are made of and compete for prizes as well as have fun, plus it provides entertainment for everyone!
59. Fancy Dress/Ugly Outfit Competition
Invite guests to dress up completely or opt for a specific item of clothing such as ugly jumpers or onesies and host a competition for best, or worst, dressed.
60. Photo Backdrop
You can create this with anything that allows your guests an interesting backdrop for their event photos. Don’t forget to mention your hashtag either or get the event name up there for a little extra marketing.
Lighting Ideas
61. Jar lights
Repurpose old wine bottles, drink jars and mason jars for the perfect outdoor lighting that can be placed on ground level, on tables or strung up and hung from trees.
62. Colored Bulbs
Adjust the natural room lighting by changing the bulbs of existing fixtures to different colors to highlight certain areas instead of larger, more expensive light displays.
63. Plastic Cup Lights
For the creative types who want larger light options to be interesting but can’t afford fancy fixtures, use regular plastic cups to create these intricate light surrounds.
64. Umbrellas
Repurpose everyday household objects to create a lower ceiling and reduce the amount of lighting needed. Combine these with fairy lights and you’re onto a winner.
65. Fairy Lights
Use fairy lights to line an area and create a lit backdrop against the night for evening events
66. Paper Lanterns
Make your own tea-light paper lanterns which are perfect for lining paths for outdoor events and could be used from tissue paper or card! Or let your guests release their own paper lanterns. However, be careful in high winds and check the venue health and safety policy on these.
Sponsorship Ideas
67. Signature Drinks
Cut down drink options by providing a specific signature drink which could be incorporated into sponsorship ideas.
68. Backdrops
Create an area where attendees can take photos with a sponsored backdrop behind them that they will then splash all over social media. Place sponsor logos in prominent photo taking locations.
69. Sponsor Discounts
For all attendees offer a special discount code off purchases or services from the sponsors website for a limited period.
70. Escort Displays
Write on glass or windows in white pen for fun and unique sponsorship opportunities that are specific to your venue and event. Don’t forget to wipe it off afterwards.
71. Sponsored Keynote Speakers
Providing industry experts or celebrities as keynote speakers at an event increases credibility. If your budget won’t allow it try to find a sponsor to cover the cost. In exchange the speaker could take some time to talk about the sponsor and or their product at the end of their talk.
72. Welcome Signs
Adding signage to the entrance or exit of your event can be a guaranteed place where all the attendees are going to see it.
73. Water Stations
A free amenity that can be provided to attendees and spruced up with some signage and cups providing a great sponsorship opportunity.
Furniture Ideas
74. Hay Bale Benches
For outdoor events, throw some linen over some hay bales and voila virtually free seating, you could also create tables, sofas or children play areas too.
75. Barrel Bar Tables
Create higher seating areas for smaller venues using old barrels for taller tables and pair with stools to encourage conversation.
76. Outdoor Picnic Tables
To allow big groups of guests to sit together outside, provide traditional picnic tables which have their own seating all in one.
77. Community Seating
Encourage networking and discussion at your event for attendees that may not know each other with community seating ideas.
78. Mis-matched Seats
A combination of bean bags, large cushions, couches or benches can provide a fun and relaxed environment to your event with something for everyone!
Meeting Design Ideas
79. Talk to Me About…
Get attendees to write on their event badge one thing they want to talk to others about.
80. Ice Breakers
Warm up the room and get everyone in a good mood with something silly at the start of a meeting to break the ice. Ice breakers are especially beneficial to brain power if it gets everyone moving.
81. Collaborative Input
Use paper or shared software to allow everyone in the meeting to collaborate and add their notes and ideas as they go along.
82. Team Building
Include a creative team building game or activity so that everyone feels like they are on the same page and have achieved something.
83. Mix Up The Venue
Take your meeting outside, choose a different room or go to a coffee shop, the change in scenery can promote innovative thinking and stops your team from becoming bored.
AV and Staging Ideas
84. Use Existing Walls
Without a budget to surround the stage it can leave it feeling too exposed and small, place it in a corner or up against a wall and you can use it as a natural backdrop that you can opt to decorate or not without the need for fancy rigging.
85. Your Own Playlists
Provide your own music and create a playlist on your device before the event so that the music can be plugged in and played. No need for a DJ or fancy equipment.
86. Stage Holding Screens
Use a holding screen to get across your message or provide sponsorship opportunities by using slideshows or interesting images as backdrops on stage.
87. Live Photo Feed
Create a display with real time tags, tweets and social media that is related to the event on stage so attendees can see what is going on as well as when their own photos appear on the big screen.
88. PVC Pipe
To make unique stage designs PVC piping is cheap, cost effective and can be used to create cool lighting effects or add a dynamic background.
89. Local Bands
Ask an aspiring musician to play at your event for free by offering them a chance to share their CD or demo at the entrance or on stage. They will likely have well known songs in their repertoire as well as some of their own.
90. Paint Splatter Backdrop
These are easy to make and you don’t have to be crafty, plus you can make each one unique to your event and use the same colors and theme.
Table Setting Ideas
91. Bold Linen
Avoid the cost of bold flower displays or fancy settings by using a bold color table cloth or napkins to offset the standard white plates.
92. Tea Lights
Creates a beautiful mood and casts an ethereal light.
93. Woodland Centerpieces
Use what is available to you such as these stunning succulent, chopped log table centers.
94. Wildflowers
Pick your own flowers rather than having arrangements and incorporate them into the place setting.
95. Napkin Origami
Create interesting art pieces with the napkins to spruce up the table without costing a thing. There are hundreds of napkin art designs available for a variety of skill levels and you could even incorporate into an event theme.
96. Branches
Do a bit of plant-scaping and add natural elements like branches to a simple table setting.
97. Shell Table Centers
Use some beach inspiration for fun and cute table centerpieces that are completely free and that the guests can take home with them afterwards.
98. Foldable Favors
Make your own favors out of foldable boxes and fill with sweets, chocolate or treats that you can also make yourself.
99. Table Petals
Drastically reduce the cost of flowers by using petals on the table instead, which will make them go much further.
100. Wine Bottle Repurpose
Use old wine bottles to act as vases, candle holders or even table numbers or settings for an endless supply of ideas!
In Conclusion
Hopefully we have given you some inspiration and budget friendly ideas that cost next to nothing and can take some of the stress out of event planning with smaller budgets. Keep these ideas up your sleeve to get creative and give your client exactly what they need, without costing the earth.