Event Innovation Lab™: New Dates Announced

The Event Innovation Lab™ made waves last year after its first event in Los Angeles and then New York City. We laid the foundations for a community of meeting and event planners tired of overly sensational programs that don’t deliver, or incredibly entertaining sessions that leave you with zero learning.

We are talking about you, reading this article, individuals with a passion for hacking their event and transform their attendees’ experience.

Good news: everybody loved the events so much that we doubled down.

First, The News

The next Event Innovation Lab™ will take place in Toronto during CSE Live on March 26, 2019.

If you are an EventMB Insights member you have a chance to attend for free, send an email to meetings@skift.com to receive your 100% discount code.

Some event essentials:

• Breakfast and lunch will be served.
• The event lasts 3 hours.
• You will obtain 3 CMP credits for your attendance and a certificate of attendance.
• The event is free to attend for the first 10 EventMB Insights members that register.
• You will get access to CSE Live show floor (March 27)
• The first 50 registrants get access to the Opening Night Party

You can register here.

Speakers

Big news this year is the introduction of guest speakers, who will join Julius Solaris, founder and editor of EventMB, on stage.

The speakers for Toronto are:

Matthew Sessions has been in the events industry for 25 years. He’s managed event operations & sponsorships for the Olympic Games, trade shows, incentive travel, road shows, consumer events, and has spent the last six years with the Digital Summit Series. As VP of Sponsorships, he manages a team of five with 200+ annual sponsors in 20 US metro markets. When not running late through an airport, he can be found racing sailboats or open-water swimming the windy & never-warm waters of San Francisco Bay.

Matthew Sessions

VP of Sponsorship Sales at Digital Summit

For the past 30 years Ben has focused on innovative and often disruptive solutions addressing the B2B communications, education, and events industries. Following a brief stint doing research for the National Institutes of Health, he began his tech career in Silicon Valley helping companies implement AI-based technology and continuous improvement techniques.
Ben is currently the VP of Strategic Alliances at Evenium, providing technology solutions that boost live interactivity, collaboration and learning for professional meetings and events. By elevating the participant experience, Evenium helps make the presence of each person count.

Ben Leikach

VP of Strategic Alliances at Evenium

Based in Toronto, Susan Prophet is Director, Business Development, for Québec City Business Destination. Susan has been in the industry for 25 years now and is involved with several MPI committees and boards like the MPI Experiential Marketers Advisory Board and the MPI Toronto Awards and Leadership committees, including Global Trustee Foundation member 2012, Past Chair Foundation Canada, Past President of both MPI Toronto and Site Canada. Her extensive experience and knowledge make her an indisputable asset to the Québec City team.

Susan Prophet

Director, Business Development, for Québec City Business Destination

Partners

The event in Toronto is made possible by our EventMB Insights main sponsor, Evenium, and Québec City Business Destination.

• EVENIUM

  Evenium helps you to design impactful meetings with user-friendly event technology. Empower your speakers with an event app that allows them to easily launch polls and interact with your participants like never before.

• Québec City
  

  Québec City Business Destination is your one-stop-shop to organize a meeting or event in Québec City. The knowledgeable teams at the Québec City Convention Centre and Québec City Tourism have joined forces to create Québec City Business Destination, all to better serve meeting planners and exceed their expectations. Québec City, where your success makes history.

The Event Innovation Lab Format

The Event Innovation Lab™ format revolves around the F+I+R+E formula and covers the following topics:

• EXECUTION.

  With increasing attention on budgets, the pressure to find efficiencies is on. This is the most hands-on section of the event, with an incredible array of ideas, case studies, and discussion to save money on your next event.

• MEETING DESIGN

  Expectations are rising. How can you change the rules of the game, keep interest high and deliver on the basic needs of those attending? This part of the Lab offers a simple meeting design model to deliver value and great examples to inspire you.

• SPONSORSHIP AND INTERNAL BUY-IN

  This section of the Lab looks at the new value of event sponsorship and how to sell meetings better internally. It offers case studies and best practices and delivers a course of action to make meeting propositions more relevant.

• ENGAGEMENT

  How can we deliver meaningful experiences? Most events ignore the most basic rules of engagement and how attendees evaluate events. In this section, you will get a powerful strategic approach and practical examples from the most successful conferences, trade shows and activations.

Who is it for?

The Event Innovation Lab™ is intended for the following audience:

Event planners looking to grow their event or business.

Agencies hungry for more clients.

Corporate planners looking for innovative ideas.

Event professionals with increased competitive pressure.

2019 Event Innovation Lab™ Future Dates

The Event Innovation Lab™ 2019 will happen in the following cities:

• Toronto, Canada – March 26, 2019
• Frankfurt, Germany – May 2019
• Las Vegas, NV, USA – September 2019
• Seattle, WA, USA –  November 2019

Some of the events will be ticketed, some others will be by application only.

EventMB Insights members will have a preferential route to attendance and special discount codes to access the event for free. This is also the best way to stay in the loop when new dates are announced.

IN CONCLUSION

We hope to see you at an Event Innovation Lab™ near you. We are excited to bring quality, action-oriented education that can transform the way you plan, market and execute events.