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Marking the first major German exhibition of 2022, the ISM and ProSweets Cologne show has wrapped. Is it a sign that in-person trade shows are on a reliable path to recovery?

Engagement is a vital element in creating successful events, but this requires an effective strategy. To meet event objectives, planners must understand their goals, target audience, and how to make the most of their event tech.

Informa’s latest financial update offers some insight into the direction of the industry. While trade shows continue to be part of the picture, there is a clear shift towards taking advantage of the valuable data collected through its B2B events and digital services. Informa, the world’s largest trade show organizer, released a trading update to […]

Does the fate of the exhibition industry rest on the successful rollout of the vaccine? The latest data from UFI certainly shows a correlation, but according to UFI CEO Kai Hattendorf, exhibitions are already safe — we just need to get everyone on board.

As news about vaccines gives new hope to ending this pandemic, event companies are honing in on the next phase for the industry: hybrid events. Event platform Bizzabo has now raised almost $138 million to fuel its continued growth in this sector.

Virtual event technology company Hopin just announced it has closed one of the largest funding rounds in the history of the event industry. 

Event companies have been struggling to stay afloat since the beginning of the pandemic. In particular, event tech giant Eventbrite has experienced sharp earnings declines throughout 2020, which continued in the third quarter — but there is hope for recovery.

In a sign of the times in events, Restream announced it has secured a big financing round led by Sapphire Ventures and Insight Partners. The company now aims to eat away at some of Zoom’s market share.

Everyone wants more booth traffic, and the task of attracting an audience of qualified prospects falls on both event organizers and exhibitors.

Would you agree that planning corporate events is not an easy beast to tame?