Enhancing the virtual event experience is always on the mind of an event planner. To create experiences that audiences won’t soon forget, it’s crucial to put high-quality content at the top of the priority list.
A memorable event will contain content that tells a story; one that evokes emotion (bonus points if there are a few laughs involved) and that your audience talks about after it’s over. Having an engaged, tuned-in crowd means they retain the information speakers present and feel more connected to your brand.
To help develop this content, we drew from the real-world experiences of premium communications and event technology provider Brandlive. As an event tech provider known for its ability to fine-tune the visual presentation of its platform, Brandlive has helped to power virtual events for some of the world’s most brand-conscious organizations. This work has helped shape a unique point of view, with the understanding that the quality of the content at an event is the most influential element for engaging audiences and driving impact.
Elevating Virtual Event Production
Producing TV-quality content for your next virtual event starts with how you approach production in the conception stage. But there is no reason to feel intimidated by this, as a planner is not required to be a qualified television producer. By using the right framework and event tech, planners can create high-quality content worth watching.
Draw inspiration from your favorite shows
The best reference for virtual event content is something you are already familiar with: TV. From titles to backdrops, these extra touches, along with the structure of themed segments across a show, can help a virtual event feel bigger and better than just talking heads or webcam shots.
Think of your virtual event content through a story arc
As a part of your planning for the event, think about the story you’re going to tell and how it will create a thread throughout the show. Planners can enhance the event storyline by using B-roll or other combinations of visuals, transitioning between pre-recorded and live content to keep the flow smooth and the audience engaged.
Use a production tool that creates high-quality content
When you have the right tech, creating enhanced production elements is easy. For example, the Brandlive content production studio is built with the aforementioned functions in mind. Because of this, planners can use intuitive and sophisticated features that make producing TV-style content accessible (and fun) — even with little to no training in video editing or technical production.
Industry Tips for Pro-Level Productions
Whether hosting a town hall or a customer conference, planners can enhance the overall event experience and shift from a sea of virtual event sameness to an engaging, professional show by using the following industry tips:
Practice makes perfect
Proper preparation will always pay off when aiming to minimize or avoid hiccups during showtime. By investing in a user-friendly tool like Brandlive’s Streams platform, planners can schedule rehearsals and tech checks from inside the event platform.
Decide on live vs. pre-recorded content
Each option offers its own set of challenges and benefits, though both can help to elevate an event and provide value. When planners mix together a healthy balance of live and pre-recorded content throughout their show, the audience gets the best of both worlds.
Shorter is better
If you find yourself drifting off during a segment of your show, chances are your audience will too. Combat this by creating visually appealing, bite-sized sessions that speak directly to the interests of your audience.
Start on a high note
Incorporating a three to five minute intro video with music will help kickoff the event and give your audience time to settle in. Let your event build to your most important takeaway points, preferably 10 to 15 minutes into a live event once everyone has arrived.
Engage the senses
Sound is just as important as your visuals. If there are silent gaps or issues with the audio quality, you will lose your attentive audience. Try playing music during transitions and intermissions between speaking sessions.
Closing credits
Consider adding a “Thank You” or credits at the end of your broadcast. These can play out as a signal for your audience to transition away from your event, making it clear that the event has finished instead of a quick drop that leaves your audience hanging.
Creating Engaging Shows
To deliver high-quality content during events, planners need to start thinking more like TV producers. By creating a story arc throughout the event, working with some industry tips, and using the right tools, planners can now produce high-impact content in an easier and more effective way.
February 8th, 2022 at 10:31 AM EST
