Tips

In the face of dynamic trends, new technologies, and a generational shift, events industry careers are evolving at an unprecedented pace. Discover the future of event leadership and careers with our new report. Our comprehensive report brings you the keys to understanding these changes and crafting your successful future path. It helps you answer two […]

Our brand-new report focused on the innovative ways the business events industry is accelerating diversity, equity, and inclusion, produced in partnership with the IMEX Group. Diversity, equity, and inclusion (DEI) is no longer a nice to have — it is a must-have. Not only is it morally and legally required, but it is good for […]

This content was created collaboratively by Stova and Skift’s branded content studio, SkiftX. While there has been a shift back to in-person events and average attendee numbers are finally surpassing 2019 figures, one lasting effect of the pandemic’s virtual event wave remains: Marketing teams continue to hold the central role they took on during this period, […]

This content was created collaboratively by the Arizona Office of Tourism and Skift’s branded content studio, SkiftX. We are all beholden to technology — cell phones, inboxes, and Slack channels constantly alerting us to new notifications. With recent research revealing that more than half of Americans are suffering from burnout, it may be time to rethink […]

We all know that the Covid-19 pandemic was the catalyst for the wave of virtual events over the last two years, but a new emphasis on data may be its most longstanding legacy in the event industry. Data collection and interpretation have become a core part of being an event professional. As we increasingly move […]

Your Guide to Event Success in 2022 Charting the evolution and intersection of in-person and digital event experiences What You’ll find Inside Trends – Keep on top of industry shifts with 5 trends drawn from the latest survey data Benefits – Explore the benefits of a blended approach to event experiences Tips – Discover the […]