Victoria Copans is a Vermont-based writer, editor, and translator who’s been planning events since grade school. She worked at an events agency before transitioning to writing about the industry.
Uncertain European Travel Spells Trouble for Popular, Hosted-Buyer Trade Shows
With cases on the rise around the world, the ramifications of a second wave are threatening European hosted buyer events. The future of physical gatherings in the near future is uncertain, and with their reliance on in-person interactions, these trade shows are struggling to recover.
Will Germany Deeming Trade Shows Essential Travel Fuel Recovery or Backlash?
Germany has deemed travel for trade shows and exhibitions "essential" as of September 15th. This is a significant development for the global events industry that may help kick-start international travel for events around the world — if it lasts.
How Data Will Drive the Shift to Hybrid Events of Live and Virtual
Event software company Aventri was in the thick of early coronavirus-related cancellations as the tech partner for Mobile World Congress, which was the first high-profile event to announce its cancellation. Since then, Aventri has quickly pivoted to focus on virtual events through market research and a funding round with investors. They’ve since rolled out a […]
5 Factors to Consider Before Cancelling Your Event
The coronavirus pandemic has affected virtually every event scheduled after Q1 of 2020, and has forced many to cancel. But with alternative formats and rising competition, is cancelling outright ever the best decision? Here's our take.
How SEO Firm Moz Successfully Reimagined Its Flagship Event as Virtual
Moz recently pivoted its 15th annual MozCon to virtual in less than three months. The goal was to deliver the same value that attendees had come to expect from the live event, and it received rave post-event reviews. Here’s how Moz did it. SEO software company Moz hosts its in-person convention, MozCon, each July in […]
How to Keep Your Virtual Event Secure From Cyber Threats
At this point, we’ve all heard the stories of Zoom webinars being vulnerable to Zoombombing and trolling from unwanted and unexpected guests. Over half of eventprofs have pivoted their events online in the last few months, and with that massive rush online came a widespread lack of regard for digital security and privacy. As event […]
4 Ways to Leverage Virtual Event Design to Increase Engagement
High production value — including quality event design — is incredibly important when it comes to matching live engagement online, which almost half of eventprofs struggle with when sourcing virtual tech. Here are 4 design ideas from recent online events to enhance the virtual experience.
Keeping Attendees Engaged Is the Biggest Challenge for Virtual Events
There has been a lot of hype around virtual events since the beginning of the pandemic, but not all of it has been borne out by experience. While some eventprofs have enjoyed higher profits and increased attendance rates as compared to live events, many are not finding the format to be a viable solution. Online […]
Why Can’t Planners Turn a Profit with Virtual Events?
While the event tech industry is answering the demand for virtual solutions by doubling down on their virtual and hybrid offerings, in the current environment, virtual events are simply not a viable way for many planners to make a profit. Recent EventMB research found that 40% of eventprofs have not been able to successfully pivot […]
6 Ways to Prepare for Queueing at Post-Lockdown Live Events
As physical events slowly resume, there will be a lot of trial and error involved in their organization. Social distancing is the one proven method of risk mitigation, so points of congregation are a concern. Here's how to prepare for unavoidable queueing at events.