Victoria Copans is a Vermont-based writer, editor, and translator who’s been planning events since grade school. She worked at an events agency before transitioning to writing about the industry.
Is the Event Industry Facing a Brain Drain?
The lack of support for event planners over the past 13 months has left many in the lurch over Covid, forcing planners to retool, reskill, and in some cases, restart in other careers. What will this mean for the industry as events begin to resume?
Attendees in the Driver’s Seat: Are Hybrid Events Ushering In the Next Wave in Personalization?
Conversations about personalization within the attendee journey generally relate to features such as segmented communications, personalized schedules, and more qualified matchmaking. However, hybrid events — which will likely become the norm in the near future — are poised to usher in a whole new level of personalization when it comes to how attendees consume content. […]
What Is 365 Engagement and How Will It Impact Events?
The pandemic has significantly changed the way attendees engage with content, and while eventprofs are waiting with bated breath for the large-scale resumption of in-person events, there has been an undeniable shift in the industry that will continue to affect event programs moving forward. This is particularly true of the corporate sector, where decision-makers within […]
What Role Will Event Tech Play in On-Site Covid Safety?
As vaccine rollouts pick up the pace in many regions and many more begin to open up, some planners are optimistically looking at in-person event programs for the second and third quarters of 2021. However, vaccine efficacy expectations are changing and not all attendees will necessarily be required to get one. Onsite Covid safety is […]
The Event Tech Market Has Changed Forever. Where Does It Go From Here?
Over the past 12 months, the pandemic has forced a widespread use of virtual tools on the event industry, which has historically been slow to adopt event tech. This has led to an anomalous market in which planners’ need for and reliance on event tech have essentially gone from zero to 60 almost overnight. In […]
Is Hopin Really Worth $5.7 billion?
Event tech startup Hopin has frequently made headlines over the past year following several rounds of investment. The company was recently valued at $5.65 billion with an annual recurring revenue of only $70 million — but what does this actually mean?
What Virtual Events Can Learn From Netflix and Tinder
The so-called virtual event revolution over the past year has taken place in a time during which we have never been more digitally connected and engaged as a society. Netflix has to ask its viewers if they’re still watching, and online dating platforms have become mainstream. The pandemic has only heightened the success of the […]
Do Virtual and In-Person Attendees at Hybrid Events Actually Want an Integrated Experience?
As the event industry slowly begins to move into hybrid events after a year of being relegated almost entirely to virtual, planners and tech providers are facing a new set of challenges. In particular, there has been an ongoing debate as to the extent to which in-person and remote audiences should — and want to […]
Zoom Leverages a Homebound World for Record Year
Video conferencing company Zoom has reaped the benefits of mandatory work-from-home orders and cancelled events throughout 2020. It just closed out a record fiscal year with its third straight quarter of over 300 percent growth.
Eventbrite Posts $225 Million 2020 Loss and Expects Just Modest Events Recovery for First Half This Year
Eventbrite, the ticketing and tech platform, suffered a $225 million loss in 2020 despite still enabling 3.5 million virtual and live events during the pandemic's peak months, the company reported this week.