Ricardo Molina is Director of BrightBull. He has been working in the events industry for over 15 years now and his personal mission is to shake up the B2B and Events environment through inbound and content marketing. You can follow him on @BrightBull
How to Become a Big Fish in the B2B Events Pond: Be Unique
Event industry folks really like to talk about the next big thing and where the future lies for the industry. We can confidently predict that smaller ‘me-too’ events will continue to disappear in the conference world. Looking around the B2B events space, we have observed that the bigger ‘large-scale’ events (or LSEs) are building momentum.