Kevin Jackson

We all know how great the event industry is; but how do we get better? Here are 10 changes we need to see. I love this business, I’ve been here for every step of the way to watch how we have flourished into the economic powerhouse we are today. But for all our advancements and […]

In events, we always have to think one step ahead. So what can we expect from the event industry in the next 20 years?

Eventtech is certainly changing the face of events. But will it eventually spell the end of face to face events and meetings and the role of the event planner?

In a fast-paced world where we all no longer just rely on communication but demand increasingly more than it, the virtues of experience and authenticity are the hot topic on everyone’s lips, and the answer lies in none other than events.

In our industry, having an inspired and motivated creative team to create these ideas is just as important as a strong sales team to sell them, yet we continue to make budget cuts to the less quantifiable of the two when the budget is tight. Why do we compromise the power to generate ideas over […]

I’ve been saying for years that we need to get better at measurement. And not because I’m a numbers guy. Show me a spreadsheet, and I’ll show you my best ‘bored face.’