Christina Green

Event lead times are getting shorter. How do you cope with them and where can event planners cut corners when time is running out? Event planners make a name for themselves on their ability to exceed client expectations. Sometimes taking on an event with a short lead time is a good way to impress a […]

Money doesn’t make the impression, creativity does. There’s no better inspiration for creativity in an event than a client on a limited budget. Wow your attendees (and your client) with these inexpensive event ideas. If you’ve been challenged to create an amazing event on a not-so-amazing budget, there are lots of ways to cut costs. […]

How do you host a pop-up event and what should you know about these unique occurrences? Here are 10 things to think about if you’re considering this fast-growing trend. From retail marketing to experiential dining, pop-up events are gaining in popularity since their inception about a decade ago. But pop-ups are more than just a […]

In a pitch you have a handful of minutes to convince someone they should place their event in your hands. Every one of those minutes counts. If you didn’t land a recent pitch, you might be wondering why. Here are the most common reasons.

Social media, the Internet, and video have changed how a speaker engages with the audience. Your presentation is as much shaped by the them as it is your content. If you long to be a successful speaker, you need to avoid these common fails.

A satisfied exhibitor returns next year and often increases their investment. Here are a few tips on how you can delight them and make an impression.

Creating word-of-mouth excitement about your event is critical to its success. One of the easiest, most efficient, ways to accomplish this is by building an army of conference ambassadors. Here are a few tips on getting your recruits in order.

A great conference is no longer enough to keep people coming back. You need year-round engagement. Here are a few ideas on how to streamline your efforts.

Personalization, or customization, of member experience should not be done in a vacuum. Successful member customization of association offerings requires a shift in culture to embrace personalization in all areas.

Conference themes aren’t whimsical tomfoolery. They play a very important role in your association’s ability to connect with your audience and reach your business objectives.