Christina R. Green is a digital storyteller and writer for associations and businesses, including journals such as the Midwestern Society of Association Executive’s magazine and industry blogs. She’s a voracious reader but has been known to stop reading if there are too many exclamation points used.
11 Easy Strategies to Meet Event Deadlines
Event lead times are getting shorter. How do you cope with them and where can event planners cut corners when time is running out? Event planners make a name for themselves on their ability to exceed client expectations. Sometimes taking on an event with a short lead time is a good way to impress a […]
20 Affordable Ideas to Give Your Event the Wow Factor
Money doesn’t make the impression, creativity does. There’s no better inspiration for creativity in an event than a client on a limited budget. Wow your attendees (and your client) with these inexpensive event ideas. If you’ve been challenged to create an amazing event on a not-so-amazing budget, there are lots of ways to cut costs. […]
The Rise of Pop-up Events and What Event Planners Need to Know
How do you host a pop-up event and what should you know about these unique occurrences? Here are 10 things to think about if you’re considering this fast-growing trend. From retail marketing to experiential dining, pop-up events are gaining in popularity since their inception about a decade ago. But pop-ups are more than just a […]
15 Reasons You Didn’t Win that Event Pitch
In a pitch you have a handful of minutes to convince someone they should place their event in your hands. Every one of those minutes counts. If you didn’t land a recent pitch, you might be wondering why. Here are the most common reasons.
11 Speaker Fails and How to Avoid Them
Social media, the Internet, and video have changed how a speaker engages with the audience. Your presentation is as much shaped by the them as it is your content. If you long to be a successful speaker, you need to avoid these common fails.
How To Build an Army of Conference Ambassadors
Creating word-of-mouth excitement about your event is critical to its success. One of the easiest, most efficient, ways to accomplish this is by building an army of conference ambassadors. Here are a few tips on getting your recruits in order.
The Single Best Way to Kill Your Conference’s Personalization Efforts
Personalization, or customization, of member experience should not be done in a vacuum. Successful member customization of association offerings requires a shift in culture to embrace personalization in all areas.