Business and management journalist based in Buenos Aires. Former contributor to Forbes Argentina, LinkedIn News and other local publications.
Buenos Aires Delivers a Fresh Pitch to Revive Its Once-Dominant Meetings Market
A weeklong event in Buenos Aires acted as the unofficial relaunch of the meetings sector after the pandemic slump. But recovering lost ground — just 20 percent of the business is back — while dealing with new hybrid models could take about two years, tourism officials admit.