Natalie Campbell-Reid is a Copywriter and Growth Marketer based in the UK. Natalie’s writing marries her interest in technology with a background in organizing, participating in, and measuring B2B events. She has contributed a wide variety of editorial pieces, presentations, and lectures whilst working in the event industry.
Are Cities That Offer Big Financial Perks to Lure Events Hurting Competition?
Some destinations use large incentives to attract events with the promise of government-backed grants. Some detractors, however, argue that they’re ineffective — or so effective that they create unfair competition. Is there a place for so-called subvention as the industry edges towards recovery?
8 Tips to Overcome the Pitfalls of Networking Virtually
If there’s one consensus around virtual events, it’s that they’re great for delivering educational content, but fall short when it comes to networking. Nine out of ten exhibitors agreed live events are better for networking than virtual events. But why is this? Virtual networking should in theory open whole new opportunities to connect and collaborate […]