Natalie Campbell-Reid

Some destinations use large incentives to attract events with the promise of government-backed grants. Some detractors, however, argue that they’re ineffective — or so effective that they create unfair competition. Is there a place for so-called subvention as the industry edges towards recovery?

Despite visitors showing a lot of interest in attending hybrid events last year, there are some signs that attendee enthusiasm may have begun to wane. Does that mean the end of hybrid events?

If there’s one consensus around virtual events, it’s that they’re great for delivering educational content, but fall short when it comes to networking. Nine out of ten exhibitors agreed live events are better for networking than virtual events. But why is this? Virtual networking should in theory open whole new opportunities to connect and collaborate […]