Louise M. Felsher, CMM, CMP, is a freelance strategic marketing consultant in Northern California’s Silicon Valley.
Business Events Must Consumerize to Survive
Audience demographics, needs, and expectations for in-person experiential programs have shifted, engendering many business-to-business events to evolve into more engaging, personalized, consumerized, and ultimately, business-to-consumer event experiences.
5 Ways to Disrupt and Improve Your In-Person Event Agenda
Perfecting in-person meeting agendas may require a break with tradition. Here are 5 ways a thoughtfully reimagined agenda will secure more registrations and deliver more value to discerning attendees.