Lori has extensive experience as a content strategist in the international business events industry. She was named one of BizBash Media’s Top People in the Events Industry in 2018 and 2019 and is a proud recipient of the Medal of Tourism from France. She delights in connecting people, places and industry partners for their common gain.
How Automation Is the Key to Making Money for Virtual and Hybrid Events
The final part of our four-part series of recordings from the Event Innovation Lab™ at IMEX America focuses on the challenges around monetization of virtual and hybrid events. Get a fresh and somewhat contrarian take on how to generate revenue from online event experiences.
Connection, Entertainment and Choice Are Key Ingredients for Audience Engagement
The third in our four-part series of recordings from the Event Innovation Lab™ at IMEX America features expert insights on the elusive art of engagement. Explore different views on how we can deliver meaningful experiences that move people while engaging multiple audiences via different channels.
Going Above and Beyond to Design Inclusive Experiential Events
The second in our four-part series of recordings from the Event Innovation Lab at IMEX America, this post will share expert insights on experiential and hybrid event design. Explore how event design can positively impact the event experience by creating unique moments of engagement and learn how event tech platforms are supporting future-focused event strategies.
The Formula for Making Hybrid Events a Success
The first in our four-part series of recordings from the Event Innovation Lab at IMEX America, this post will share expert insights on hybrid event execution. Learn what trends will shape the industry, how venues can help address today’s top challenges, and how to confront the lies we tell ourselves about hybrid events.
IMEX CEO Confronts Sustainability and Other Events Challenges
Carina Bauer, CEO of IMEX Group, and Ray Bloom, chairman and founder of IMEX Group Lori Cioffi sat down with Carina Bauer, CEO of the IMEX Group, to discuss IMEX’s long-term involvement with issues related to sustainability — and what changes she predicts will affect the industry in coming years as the demand for climate-sensitive […]
Trade Show Booths Showcase Innovation at IMEX America
IMEX’s tech pavilion grows every year, but this year, the sense of excitement and exploration was more palpable than ever. If anyone had doubts about how event technology could serve an onsite purpose, this year’s exhibitors put them to rest. For those feeling a sense of FOMO, we’re here to report on some of the […]