James Morgan

Thinking outside of the box using creative ways to plan and design events is what we do as event professionals. We should be using more creative ways to get feedback on our work and the client’s investment too. Whilst you are in the planning stages of your event, you should already be thinking about how […]

Event planners strive to get greater ‘buy-in’ and an emerging trend is to do this using co-creation and collaboration during the planning stages. Here are 6 steps to co-create and collaborate, with some useful tools and tricks to help. Are you an expert in what your attendees want in terms of content? How do you […]

Your event color palette is one of the most important visual stimuli to enhance the live experience. What are the rules of color and how can you use it to your best advantage? The color palette in combination with the set, staging, lighting design, props and other elements that make up the experience need to […]

We all know about beacons and how they can potentially enhance an event experience, but technology is changing, and fast. We are continually chasing a rolling wheel downhill. In 2016, audio beacons are going to be the next technology that event planners and marketers will be looking at to perform similar tasks. Audio beacons use […]

During my time at a large trade show recently I heard some WiFi nightmare stories. Primarily overcharging was the main gripe, but slow speeds and the WiFi not working throughout a whole venue also attracted complaints. WiFi is really important for a smooth attendee experience. For me, travelling from the UK to USA and not […]

There have been so many times where I’ve been sitting in my conference seat after lunch and find myself feeling groggy and tired and on occasion no matter how engaging the speaker I’m battling to keep my eyes open.

The way we operate as humans means that we often only glance at the ceiling or at the day or night-time sky to plot our position within the servicescape in an auto-mapping exercise. In effect both the sky for outdoor events and the ceilings or space between the ceilings and seating/table height for indoor events […]

Engaging Events is one of the most useful educational tools I have seen that spells out how event planners can create – as Kevin Jackson refers to in the introduction of ‘Engaging Events’ – memorable moments for attendees. On reflection, and having studied the e-book, I would like to add in my two-cents worth and […]

The technology sector has been responsible for some great marketing techniques. Probably one of the most effective is Growth Hacking. It’s a strategy utilised by technology start ups to achieve growth quickly. The growth hack has relevant applications for Event Managers and Marketers who run a regular event each year or are marketing a new […]

The post baby boomer generation – GenerationBuzz (X, Y and Millennials) – are living in a world where experiences have to be relevant to their world-view construct. Consuming experiences in an experience based economy demands new approaches. The notion of broadcast style keynotes and panel discussions, where pre-determined content is ‘pushed’ to conference audiences still […]