13 New Words We Use in Events
Most of us are products of the period of time in which we are born into. At least our language is. Today’s event planners have a whole new way of speaking compared to 20 years ago. Here are a few words we use now that meant something totally different in the past.
Twitter Starts Trialling Sponsored Emojis For Events
This week’s Sanremo music festival in Italy has seen a social media first: a brand sponsor’s logo, in emoji form, attached to an event hashtag. Although some Twitter users seem upset by sponsored emojis at the moment, they could become an essential part of an eventprof’s arsenal.
How Victoria’s Secret Reinvented the Fashion Show
There are very few fashion shows that are accessible to the masses but Victoria’s Secret have done just that. We analyse how they reinvented one of their main events to make their luxury products appeal to everyday people.
Hacked Hotel Entry System Highlights Meetings Security Fears
Where there is data, there is cash - at least that's true from the perspective of a hacker. With technology and connectivity on the rise, the opportunity for exploitation of data is rife. A recent hijacking of a hotel's electronic key entry system highlights a new vector of attack for fraudsters and a continual security threat for venues and eventprofs alike.
Twitter Explore Puts Focus On Live Video But Dismisses Social Commerce
Twitter showed its hand this week when it decided to bury its moments behind a new feature called "Explore". The new feature will focus less on Twitter’s curated moments and more on what’s happening right now. That, of course, includes live video streaming.