Dylan Monorchio has been creating content for the event industry for nearly a decade. Beginning his writing career in an event tech firm, Dylan enjoys exploring the industry’s nooks and crannies in pieces ranging from tech reviews and trend reports to market and business ethics analyses. Dylan currently splits his time between Toronto and Lisbon.
Who Really Controls High-Value Attendee Data From Events?
You know the debate around data is heating up when you receive PR emails from one platform bashing a competitor’s data management policy. Doug Emslie, CEO of Tarsus Group, even describes providers who retain user data as “barbarians at the gate.” Providers that retain personal user data beyond the events that brought the users on […]
Are Event Tech Providers Delivering the Stellar Support They Promise?
The event industry tends to be slow to adopt new technology, and while event tech proficiency is improving, the increasing complexity of event formats and the rapid introduction of new technology over the course of the pandemic has produced a steep need for stellar support. Many tech providers are responding to this need by simultaneously […]
Is Event Tech Evolving to Pit Event Planners Against Their Competition?
When the pandemic kiboshed large physical gatherings, event technology providers stepped up to shepherd planners through the unfamiliar terrain of virtual events. To do this, they closely followed the playbooks of major digital media platforms that came before them. Livestreams were enhanced with ‘likes’ and other reactions common to social media platforms like Instagram. On […]
The Essential Role Communities Could Play in Multi-Hub Events
As the American economy begins to amble towards recovery, event planners keen to bring attendees back onsite will have to face uncertainties and restrictions in many areas that keep things small and local in the near term. This has led many to consider multi-hub hybrid events that involve smaller live components in disparate destinations linked […]
Los Angeles Tourism Partners with Clear Health Pass to Support the Return to Large-Scale Events
Los Angeles County is open for business, but it's not out of the woods yet. The recent partnership between the city's official tourism promotion agency and identity verification company Clear aims to make it easier for large-scale events to come back safely.
Event Tech Providers Brace for Hybrid Impact by Offering AV and Production Services
The evolving event landscape and the rapid shift to hybrid and onsite-only events present event planners with a mix of uncertainty and opportunity. Taking full advantage of the recovery while minimizing the risk of a misstep means shifting skill sets and new talking points in partner-sourcing discussions. But it has also created a simplicity market […]
Format vs Funnel: Is Virtual Just for Brand Awareness?
Thanks to vaccine rollouts, in-person events grow more viable every day. At the same time, virtual event tech adoption rates have never been higher, and providers are beginning to look towards year-round engagement. How will these different formats factor into a larger marketing and event strategy?
What Is Artificial Intelligence Really and When Will It Matter for Events?
Artificial intelligence (AI) and machine learning technology have come a long way in recent years, and they have a wide range of applications. However, there are some common misconceptions about what AI actually is, having often become synonymous with automation or, more generally, thoughtful computer programming. In the event industry in particular, more and more […]
Significant Recovery Expected for Exhibitions as Soon as Late 2021: Industry Trade Group UFI Study
Does the fate of the exhibition industry rest on the successful rollout of the vaccine? The latest data from UFI certainly shows a correlation, but according to UFI CEO Kai Hattendorf, exhibitions are already safe — we just need to get everyone on board.