Dylan Monorchio

Event tech providers take different approaches to how they collect and manage attendee data. Now, there is growing concern among organizers about how this data management may impact them down the road. Here’s what you need to know.

A wide range of providers have emerged over the last 18 months to serve increasingly complex virtual and hybrid events, and if there’s one thing that separates the veterans from the rookies, it’s support. Will new players find the right balance of price and service level?

As investments continue to pour into event tech, many providers are gunning for more end users. What are the implications for the way attendees find and interact with content, and will it impact how much control event brands have over their own audiences?

Multi-hub events may seem like the obvious solution as ongoing restrictions, uncertainty, and sustainability concerns force us to consider smaller, more local events. But the added cost and logistics make scaling the strategy a daunting prospect. Could community-run events be the answer?

Los Angeles County is open for business, but it's not out of the woods yet. The recent partnership between the city's official tourism promotion agency and identity verification company Clear aims to make it easier for large-scale events to come back safely.

When events went virtual, event tech providers had to upskill to meet the demand for virtual production support. Now, as in-person events start to trickle back, providers are once again extending their end-to-end service offerings, but this time to onsite production.

Event tech giant Cvent announced a strategic partnership with leading event production company Encore, signaling a new trend in event tech that redefines the term ‘end-to-end’ as in-person events return.

Thanks to vaccine rollouts, in-person events grow more viable every day. At the same time, virtual event tech adoption rates have never been higher, and providers are beginning to look towards year-round engagement. How will these different formats factor into a larger marketing and event strategy?

More and more event tech providers are add and promoting features powered by “artificial intelligence," but some believe it has become a meaningless buzzword. Is the term overused? What is artificial intelligence, and when should you care?

Does the fate of the exhibition industry rest on the successful rollout of the vaccine? The latest data from UFI certainly shows a correlation, but according to UFI CEO Kai Hattendorf, exhibitions are already safe — we just need to get everyone on board.