Dylan Monorchio

You know the debate around data is heating up when you receive PR emails from one platform bashing a competitor’s data management policy. Doug Emslie, CEO of Tarsus Group, even describes providers who retain user data as “barbarians at the gate.” Providers that retain personal user data beyond the events that brought the users on […]

The event industry tends to be slow to adopt new technology, and while event tech proficiency is improving, the increasing complexity of event formats and the rapid introduction of new technology over the course of the pandemic has produced a steep need for stellar support. Many tech providers are responding to this need by simultaneously […]

When the pandemic kiboshed large physical gatherings, event technology providers stepped up to shepherd planners through the unfamiliar terrain of virtual events. To do this, they closely followed the playbooks of major digital media platforms that came before them. Livestreams were enhanced with ‘likes’ and other reactions common to social media platforms like Instagram. On […]

As the American economy begins to amble towards recovery, event planners keen to bring attendees back onsite will have to face uncertainties and restrictions in many areas that keep things small and local in the near term. This has led many to consider multi-hub hybrid events that involve smaller live components in disparate destinations linked […]

Los Angeles County is open for business, but it's not out of the woods yet. The recent partnership between the city's official tourism promotion agency and identity verification company Clear aims to make it easier for large-scale events to come back safely.

The evolving event landscape and the rapid shift to hybrid and onsite-only events present event planners with a mix of uncertainty and opportunity. Taking full advantage of the recovery while minimizing the risk of a misstep means shifting skill sets and new talking points in partner-sourcing discussions. But it has also created a simplicity market […]

Event tech giant Cvent announced a strategic partnership with leading event production company Encore, signaling a new trend in event tech that redefines the term ‘end-to-end’ as in-person events return.

Thanks to vaccine rollouts, in-person events grow more viable every day. At the same time, virtual event tech adoption rates have never been higher, and providers are beginning to look towards year-round engagement. How will these different formats factor into a larger marketing and event strategy?

Artificial intelligence (AI) and machine learning technology have come a long way in recent years, and they have a wide range of applications. However, there are some common misconceptions about what AI actually is, having often become synonymous with automation or, more generally, thoughtful computer programming. In the event industry in particular, more and more […]

Does the fate of the exhibition industry rest on the successful rollout of the vaccine? The latest data from UFI certainly shows a correlation, but according to UFI CEO Kai Hattendorf, exhibitions are already safe — we just need to get everyone on board.