David McMillin

David McMillin has worked in the live events industry for more than 10 years. From helping leading medical associations refine their attendance marketing strategies to serving as the host for PCMA’s Hybrid MashUp Studio, he has studied the nuances of face-to-face and digital experiences. He lives in Chicago where he writes about conferences, trade shows, and conventions and tries to limit the number of hours he spends on Zoom.

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Destinations

The Secret to Giving Attendees a Complete Destination Experience

If attendees are going to take on the challenges of traveling to your next event, they’re going to want to see more than the inside of the conference venue. Find out how the “one contract, one contact” model can simplify your planning process and help every member of your audience maximize their time on the ground.

Caesars Entertainment | 7 days ago
Technology

The Tax Implications of Virtual Events

 There was a time when it was questionable if digital events could be profitable. Now that the fact they can be has been determined, it is time to focus on an important aspect  – taxes related to digital profits. This is an extremely nuanced issue with several important factors to keep in mind. You’ll need […]

David McMillin | 9 months ago
Event Management

Events Are Back: But Where Are All the Attendees?

Events are back, but the attendees are slow to return. What’s behind the low numbers?

David McMillin | 10 months ago
Business News

How the Biggest Convention Center in the U.S. Survived the Pandemic

What did it feel like to be in charge of McCormick Place for the past two years? Learn how the biggest convention center in the U.S. survived the pandemic.

David McMillin | 12 months ago