David McMillin

Convention centers may already be the top venue choice for many events, but they can be so much more than just the practical default option. Discover three ways to leverage your venue partnership for an unforgettable event experience.

The old tunnel-vision focus on the traditional sales funnel is now too narrow. It’s time to reframe the exhibition experience as a force that can push the marketing flywheel faster. Find out how the right show floor strategy can help companies connect with new customers, nurture existing ones, and accelerate growth.

Your attendees are arriving with new expectations about what’s on the plate and what’s at the bar. Learn how to exceed those expectations and turn your event into a culinary celebration that will satisfy every appetite for an unforgettable experience.

Early mornings, late nights, and loads of time away from the comfort of your own home — being a meeting planner is hard on the mind and body. As Global Wellness Day approaches, take time to learn how to take better care of yourself with a challenge from Caesars Entertainment.

Fresh ideas are essential for keeping attendees truly engaged. What so-called "rules" are made to be broken? Here are five meeting myths that may be holding back your full creative potential.

At a time when event organizers have to work harder than ever to prove they're really delivering value to everyone from attendees to stakeholders, it's essential to choose a host city where the right connections are easy to make. Discover five ways that a connected destination can make your most ambitious event goals a reality.

If attendees are going to take on the challenges of traveling to your next event, they’re going to want to see more than the inside of the conference venue. Find out how the “one contract, one contact” model can simplify your planning process and help every member of your audience maximize their time on the ground.

 There was a time when it was questionable if digital events could be profitable. Now that the fact they can be has been determined, it is time to focus on an important aspect  – taxes related to digital profits. This is an extremely nuanced issue with several important factors to keep in mind. You’ll need […]

Events are back, but the attendees are slow to return. What’s behind the low numbers?

What did it feel like to be in charge of McCormick Place for the past two years? Learn how the biggest convention center in the U.S. survived the pandemic.