Dr Cathy Key has been working in the event technology industry since 2002. During this time she worked side-by-side with meeting planners and built her own successful conference software platform. She is now an independent consultant and writer for Online Registration Review.
How to Use Content to Increase Event Ticket Sales
Increasing ticket sales is the number one issue for many events. In this article, we take a data-driven approach to discovering the weak-link in your event promotion and marketing and look at ways to use content to improve your performance.
The Do’s and Don’ts of Crowdfunding for Event Professionals
Crowdfunding has become a popular way to raise money for special projects, including events. There are even technologies and online registration systems designed specifically to support crowdsourced events. In this article we look at how to be successful with crowdfunding – although it’s not limited to that. Crowdfunding is all about marketing reach and most […]
Inspire me! How to Stimulate Fresh Thinking at Your Events
Event planners are paid to be creative, to come up with new ideas that will keep our events fresh. However, creativity can easily get lost in the day-to-day routine of running a business. In this article we look at how you can keep inspiration alive. I’m sitting in front of my computer in my office, […]
Are You Paying Too Much for Your Event App?
One of the most confusing aspects of purchasing an event app is the pricing. Why do some event apps cost upwards of $20,000 while others are available for free? In this article we explore some of the factors that can impact price. In the Event App Bible 2 we compared the prices and features of […]
How to Create a Sell-Out Event Website
If you care about selling more tickets, attracting exhibitors and bringing in sponsorship then you need to have your eye on your most important marketing tool: your event website. Until the day that your event actually starts, your website is the face of your event and is the primary place that most people will go […]
When It Hits the Fan: What to do When your Big Event is not Going as Planned
We all hope it won’t happen to us – but here are some pointers on what to do if your carefully planned event gets thrown curveball. You’ve spent months planning your event and finally the big day arrives. You think you have covered every detail and every contingency and then, seemingly out of nowhere, calamity […]
Not Just Fun and Games: Why Event Professionals Should Care About Gamification
Gamification is being touted by some as the biggest thing since social media. But, what is Gamification and is it relevant to Event Professionals? In this article we look behind the hype to discover how Gamification can be used to create more engaging events. I’m sitting staring at my phone with a puzzled frown. My […]