Cathy Key

Most of us go a little crazy over the holiday season. Whether you love it or hate it, its hard not get caught up in the whirl of decorations, preparations and shopping.

After months of hard work and preparation your event is finally over. The last attendee has gone and finally you can put your feet up. Right? Wrong! An event planner’s work is not done when the last attendee has left the building. In fact, the aftermath is an important part of an event life-cycle. In […]

Event Planners are busy people. Every event has so many moving parts that it is easy for Event Planning to turn into Event Doing. But the danger with all of this doing is that we can lose sight of why we are hosting the event in the first place and what success really means. Planning […]

While there are many different types of events they all share one thing in common: they bring together communities of people around a shared interest. For a brief moment in time, a group of people come together for some purpose, whether that is to learn, laugh, network, develop or simply have a good time. As […]

Exhibiting at a trade show is a big investment of time, energy and money. Long days on the exhibition floor can be gruelling, especially if you are not getting the results that you want. Getting the most out of your trade show investment takes careful planning ahead. In this article we look at what exhibitors […]

Humans have extraordinary brains. There are more connections in an average human brain than there are atoms in the universe, which means that our biggest asset is the super-computer between our ears. We process information using two very different but complementary processing styles, commonly referred to as the right brain and left brain. The left […]

Who do I already know?

Be experimental

With event technology evolving rapidly we have more choice than ever before. However, changing technology can be risky. Sometimes it just feels safer to stay with what we know than upgrade to the latest thing. In this article we look at the pros and cons of changing your event technology. Events are highly dependent on […]

You’ve built your website, your advertising has begun, your social media is buzzing but for some reason people are not registering for your event. Why? There is a good chance you have a messaging problem. In this article we look at how a shift in context can change your messaging so that your website visitors […]