Carina entered the meetings industry in 2002 as the Marketing and Operations Director for IMEX in Frankfurt as part of the original launch team for the exhibition. Following the expansion of the IMEX brand into America in 2009, Carina was appointed CEO of the IMEX Group. In this role, Carina is responsible for all aspects of the business. She is also currently President of the SITE Foundation and serves on the AEO Council.
Carina Bauer: Leading Through Crisis and Beyond
I’ve always known that I’ve led a lucky life. Some people say that you ‘make your own luck’, and that’s true – to a degree. Certainly, your outlook on life does affect your outcomes, but when you’ve been born with a silver spoon in your mouth, you should at the very least be humble enough to acknowledge it. And, at the same time, I’ve often wondered about how resilient I would really be in a time of crisis. It’s all very well saying you’re strong when things are going well, but what about when things are not?