Anna Huddleston

Data helps deliver impactful business events, and with emerging technologies, there are even better tools and strategies to leverage for next-level results.

From hands-on analog to cutting-edge digital, here are successful engagement ideas garnered from the show floor of the Experiential Marketing Summit that should be in every meeting professional’s toolbox.

Designing events with precision, and taking risks, dominated conversations at the Experiential Marketing Summit in Las Vegas. 

Vibrant online event communities may be difficult to build, but many can help create successful in-person events. They can help drive content, tap into new audiences, and keep conversations real. 

At the 2023 SISO Executive Women's Forum, top event industry executives shared actionable steps, and surprising insights, about what it takes to get a seat at the table.

Matchmaking is invasive, hands-on is preferred, and size is not a success metric, according to the recent SISO CEO Summit. Event organizers are facing new realities disrupting the industry — and possibly improving it for all. 

Skyrocketing costs are putting unprecedented pressure on meeting and event professionals to stay on budget and still produce successful events. However, there are ways to alleviate the added costs. 

A hurricane is considered a typical force majeure event, but if a business event is canceled before it makes landfall in an area not under an evacuation order, are you still protected?

TCT Asia, a major trade show, was shut down by Shenzhen authorities nine hours before it was set to open due to Covid numbers in the city creeping up to 24. Navigating policies and enforcements like this is a challenge for show and event planners, but it’s a reality that’s here to stay.