Angela Tupper is the Branded Content Editor for EventMB, a branch of the Skift media company. She has been reporting on both event industry news and event technology for the last four years. Angela’s background includes a combination of writing, editing, marketing, and teaching roles, as well as hands-on experience with association events. With an interest in all topics related to events, she is keen to learn more from industry professionals. She currently calls Montreal, Canada, her home city.
Recovery of In-Person Meetings Proves Double-Edged Sword for Planners
What were meeting planners discussing at the first in-person Global DMC Partners conference since 2019? Just like the conference itself, their events are moving back to in-person — but rapidly rising demand also means growing pressures.
The Metaverse Event Platforms Misleading Investors With Crypto and NFT Schemes
The distinction between legitimate metaverse event platforms and misleading crypto and NFT schemes is getting harder to discern, a troubling development for the event industry. The industry is certainly not exempt from this 21st century version of the gold rush, complete with a land-grab in the virtual reality space of the metaverse. Why should the […]
Where the Event Industry Is Falling Short on Diversity and Inclusion
Do corporations and exhibitors have a duty to uphold their diversity and equity policies in the public sphere, even if it means boycotting some events? With SXSW taking place this week in the controversial state of Texas, the debate rages.
Targeting Event Attendees on Values, Not Demographics
David Allison, founder of The Valuegraphics Project, believes that demographics are an outdated marketing tool. In his view, the path forward lies in understanding people’s values, and it could even be the secret to bringing back in-person attendees.
Mobile World Congress 2022 Proves a Milestone in Event Recovery
Mobile World Congress (MWC) 2022 was able to draw over 60,000 visitors from 200 countries, representing a threefold increase from 2021’s numbers. Although still behind 2019 attendance levels, these numbers mark a major step forward for the industry. Mobile World Congress (MWC) 2022 wrapped up on Thursday, with a reported 60,000 attendees joining the in-person […]
The Challenge of Managing Event Networking in the Metaverse
The metaverse promises to transform not only the way we navigate the internet, but the way we interact with one another in online spaces. As the world wide web adds more and more 3D virtual reality experiences, the idea of “surfing” the internet will become almost literal with avatars zooming from one corner of cyberspace […]
ON24 Beats Revenue Estimates But Projects Market Slowdown
ON24 beat earnings estimates for the fourth quarter in a row, but its revenue is down 2 percent year-over-year. With executives projecting that the first quarter of 2022 will bring a downturn, are their forecasts of an eventual return to long-term growth convincing? ON24 announced its quarterly results and full-year roundup on its earnings call […]
Pitfalls and Solutions: Making Metaverse Events Work in 2022
The so-called metaverse, a virtual reality universe that promises to revolutionize our experience of the internet, is currently the subject of both wild speculation and blanket condemnation. For the time being, the “metaverse” is really a series of separate VR experiences on different platforms, accessed through a variety of devices. It is not a single, […]
Growth of Event Sales Pipeline Projected to Outpace Attendance This Year
An event industry survey suggests that neither exhibitor nor attendance numbers will make a full rebound this year, but one area is projected to exceed 2019 numbers: the sales pipeline attributed to events. How can B2B event planners keep up the momentum?
Should Events Report Covid Case Numbers?
The recent Consumer Electronics Show had some of the most comprehensive health and safety measures ever provided by an event of its size. But CES' failure to report the number of Covid cases detected in Las Vegas is drawing criticism and raising an important question for planners about whether events have an obligation to report cases to the general public.