FOMO or Fear of Missing Out is the anxiety we get when we think we are being left out of an amazing experience. FOMO is a major drive for your prospective attendees, and one that you can easily capitalize on in our social media-driven, shareable world.
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6 Secrets to Raise More Money at Your Next Fundraising Event
For those lucky planners who find their way into the non profit or fundraising side of our sector, you know that raising money is a big business within the event industry. Thousands of dollars are regularly spent on lavish galas, exclusive golf outings and fun-filled community events all with the purpose of fundraising for a charity or community group. Finding new and creative ways to bring in more money and differentiate your event can take years to master. Start out with the six secrets below to start increasing your income for a fantastic cause.
5 Hot Trends in Trade Shows
The way people visit and experience trade shows today has changed dramatically from just a year ago. It used to be all about giveaways, networking, finding out who's speaking, and what parties are the best to attend. Trade shows have outgrown most of these areas, and event managers have tweaked them in ways that force attendees to pay attention, gain knowledge, and be proactive in participation. So, what are the latest and greatest trends seen at trade shows today?
How To Drive Event Sales with Emotions
Have you ever wondered what drives our decisions and why customers make the purchasing choices that they do? Here are four ways of understanding the emotions behind our decision making and how you can use this to drive your future event sales.
The Secret Formula to Event Swag
What’s your favorite part about attending trade shows? For many, if they are honest, it is collecting giveaways to take home. Event swag has manifested into a world of awesomeness over the last few years. So what do you need to think about for the winning formula?
10 Tips to Get Into the Event Industry
Finding a great internship can open many doors and lead to an exciting career. This rings especially true in the event planning industry, as more and more planners are coming into the workforce with years of experience and impressive skills. In order to stand out and get the job, you need to set yourself apart and find ways to shine above the rest. Following these 10 tips will put you on the right path towards a future filled with event success.
How To Avoid Working with Lousy Event Vendors
It’s the event manager’s job to ensure every vendor contracted for an event is capable to get the job done - not only complete the job, but most importantly to get it done on time, within budget and have a backup plan in case issues arise. Here’s how to find the best vendors in the events space.