Virtual has been a lifeline for the events industry throughout the pandemic, but with so many (mostly free) events and content now accessible to anyone, anywhere, the market has very little barrier to entry. At first, people were taken in by the novelty of these new online alternatives, but they are increasingly experiencing Zoom fatigue. […]
Destinations Going Digital Offer Event Planners Engagement and Inspiration
Credits: ©JNTO Although international travel may be severely limited right now, many eventprofs still have a job to do: some may be charged with planning conferences for the coming year, and others who work in the incentive travel field may be tasked with finding creative ways to engage team members while they await a future […]
Restream Will Use $50 Million in New Financing to Take On Virtual Events
In a sign of the times in events, Restream announced it has secured a big financing round led by Sapphire Ventures and Insight Partners. The company now aims to eat away at some of Zoom’s market share.
How Data Will Drive the Shift to Hybrid Events of Live and Virtual
Event software company Aventri was in the thick of early coronavirus-related cancellations as the tech partner for Mobile World Congress, which was the first high-profile event to announce its cancellation. Since then, Aventri has quickly pivoted to focus on virtual events through market research and a funding round with investors. They’ve since rolled out a […]
Exclusive Interview: Cvent CEO Reggie Aggarwal on the Future of Events
It’s not easy to get to talk to Reggie Aggarwal. Since the pandemic hit the world, catching the event industry in the middle of the storm, he has been very cautious of talking to the media. The opportunity to talk to him is even more significant as he is preparing to welcome over 35,000 attendees […]
8 Takeaways From the Democratic National Convention Virtual Event
Credit: Alex Hanel/DNCC This year, the DNC was different. Regardless of the political implications of the content, what the speakers said, and how they said it (which goes beyond the interests of EventMB), the event was a virtual event. Especially looking at the decisions that the event planners made, the DNC was arguably more of […]
Eventbrite CEO Outlines Her Plan for Recovery
Credit: Stefan Wieland Eventbrite’s most recent earnings indicated a significant decrease in year-over-year revenue, resulting in layoffs and cuts, but things could have been worse. Eventbrite is beginning to stabilize thanks to a combination of virtual event options, new formats, and the ingenuity of planners. We spoke to founder and CEO Julia Hartz about how […]
5 Emerging Event Trends to Keep on Your Radar
The event industry is in the most precarious position it has ever seen, and the future is shrouded in uncertainty. The outlook for events will depend on a number of factors: resurgences of the virus, medical advances, restrictions on travel, the economy at large… But the industry will persevere. Event planners are a resourceful breed […]
How SEO Firm Moz Successfully Reimagined Its Flagship Event as Virtual
Moz recently pivoted its 15th annual MozCon to virtual in less than three months. The goal was to deliver the same value that attendees had come to expect from the live event, and it received rave post-event reviews. Here’s how Moz did it. SEO software company Moz hosts its in-person convention, MozCon, each July in […]
How to Keep Your Virtual Event Secure From Cyber Threats
At this point, we’ve all heard the stories of Zoom webinars being vulnerable to Zoombombing and trolling from unwanted and unexpected guests. Over half of eventprofs have pivoted their events online in the last few months, and with that massive rush online came a widespread lack of regard for digital security and privacy. As event […]