We recently covered a tightly controlled rapid-testing experiment in Barcelona, and similar initiatives are taking place in New York State, the UK, Canada, and Austria. If these real-world pilot projects work, will events have a model for reopening?
Significant Recovery Expected for Exhibitions as Soon as Late 2021: Industry Trade Group UFI Study
Does the fate of the exhibition industry rest on the successful rollout of the vaccine? The latest data from UFI certainly shows a correlation, but according to UFI CEO Kai Hattendorf, exhibitions are already safe — we just need to get everyone on board.
Promising Data from Rapid Testing Study Could Offer Events a Way Forward
In September 2020, EventMB reported on an innovative event bubble that used rapid testing to screen guests. The idea has since taken off, and a controlled experiment was even done at a Barcelona concert. What have we learned so far?
Companies Focus on How to Maximize Revenue From Virtual Events
There is no question that virtual events remain the only viable option to give continuity to companies’ event programs. As the market matures, the focus is shifting towards more tangible objectives.
IMEX CEO on What the Show’s Cancellation for the Second Time Means for the Event Industry’s Recovery
IMEX Frankfurt, one of the most important trade shows in the event industry, has officially been cancelled for the second year in a row. This decision not only affects the show's stakeholders but also indicates a longer recovery for the event industry overall.
Will Doctors’ Preferences for Virtual Events Stifle Live Events Later?
Events need to be planned long in advance, but the pandemic has made it difficult to predict what will happen from one day to the next. If anyone has their ear to the ground, it’s doctors — and a recent survey asked them for their opinion on events.
How to Cope with Health and Safety Violators at Events
Even as the first vaccine programs roll out, Covid continues to loom large as a public health threat. While in-person events may become increasingly possible, it is still too early to abandon safety guidelines. But what is the best way to enforce these rules?