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Skift

Travel Brands Are Spending More to Advertise on Social Media

Sep 9, 2016 ... That's not necessarily a bad thing provided the ads aren't stoic and connect with content marketing plans both on and off social. Dan Peltier, ...

https://skift.com/.../travel-brands-are-spending-more-to-advertise-on-social-...

Skift

Expedia Plans to Build Facebook Advertising to 'Google-Like Levels'

Oct 28, 2016 ... In fact, Expedia CEO Dara Khosrowshahi says the company plans to increase spend and increase Facebook and other social advertising to “Google- ...

https://skift.com/.../expedia-plans-to-build-facebook-advertising-to-google-...

Skift

Travel Brands' Social Media Advertising Matures — Digital ...

Travel Brands' Social Media Advertising Matures — Digital Marketing News This Week. Jeremy Kressmann, Skift. October 7th, 2016 at 6:00 AM EDT.

https://skift.com/.../travel-brands-social-media-advertising-matures-digital-...

Skift

TikTok Chips Away at Google's Dominance in Travel Discovery

Jan 10, 2023 ... Travel marketers eager to bypass search engines have an opportunity to do so with this new social media platform. ... Social advertising, 22, 28 ...

https://skift.com/.../tiktok-chips-away-at-googles-dominance-in-travel-disco...

Skift

Why Short-Form Video Is the Future of Social Travel Marketing

Dec 22, 2022 ... As consumer content preferences shift increasingly toward short-form video on social media channels, travel brands — which often have rich, ...

https://skift.com/.../why-short-form-video-is-the-future-of-social-travel-mar...

Skift

Social Media Advertising and 4 Other Digital Trends This Week

Sep 10, 2016 ... ... advertising from travel brands on social media than they probably already do. That's not necessarily a bad thing provided the ads aren't ...

https://skift.com/.../social-media-advertising-and-4-other-digital-trends-this-...

Skift Meetings

Social Media for Events (2019 Edition): A Complete Guide to ...

Jan 9, 2018 ... Social media event marketing strategy, backed by research. How To Convince Your Boss to spend event marketing dollars on social media; Your ...

https://meetings.skift.com/social-media-events/

Skift

New Report: 7 Digital Advertising Trends for the Travel Industry in ...

Sep 5, 2019 ... On top of all this, a continuously growing universe of new ad formats like social, connected TV, and more are forcing industry executives to ...

https://skift.com/.../new-report-7-digital-advertising-trends-for-the-travel-in...

Skift

Hostelworld Projects Return to Profit After New Social Networking ...

Oct 13, 2022 ... ... social strategy produced more sales, and lowered marketing costs. “Since launching our innovative and differentiated social network strategy ...

https://skift.com/.../hostelworld-could-return-to-profit-after-new-social-net...

Skift

Growing Pains for Influencer Marketing Raise Questions for Travel ...

Sep 17, 2018 ... Social media influencers are increasingly hot commodities in the travel industry for their voices and large audiences.

https://skift.com/.../growing-pains-for-influencer-marketing-raise-questions...